The Federal Reserve Bank of New York
Jim Cronin is an accomplished marketing and digital strategist with extensive experience in the financial services sector. Currently serving as the Trading Desk Digital Strategist and MarketSource Business Owner at the Federal Reserve Bank of New York since August 2016, Jim oversees the MarketSource ecosystem, providing critical insights to policymakers and managing various digital strategies for the Trading Desk. Previous roles include Global Digital Lead at General Atlantic and FTSE, where Jim managed digital communication platforms and marketing strategies, including website management and social media programs. Earlier positions at J.P. Morgan Asset Management and HSBC involved coordinating global digital marketing initiatives and integrated marketing programs across multicultural segments. Jim holds a Master’s Degree in Direct and Interactive Marketing from New York University and a Bachelor’s Degree in International Marketing from Pace University.
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