The Federation of Wholesale Distributors
James Bielby has extensive experience in the publishing and food sectors, currently serving as Chief Executive at FWD since 2009 and as a Council Member at the Food and Drink Sector Council since 2020. Prior to these roles, James Bielby held editorial positions at Newtrade Publishing from 2004 to 2009, including Retail Express editor and The Fed Editor. James Bielby began the career in journalism as a reporter and sub-editor for various publications from 1999 to 2004 and worked in Information Services at News UK from 1997 to 1998. James Bielby earned a BA in English Literature from Cardiff University/Prifysgol Caerdydd between 1993 and 1996.
This person is not in any teams
The Federation of Wholesale Distributors
FWD (The Federation of Wholesale Distributors) is the trade association for food and drink wholesalers in the UK. Our members provide food and associated products to over 400,000 retail and catering businesses, either by direct delivery or via cash and carry depots. Their customers range from small independent stores to large restaurant chains, and from local coffee shops to hospitals and schools. As well as providing the perfect product mix for each of these diverse businesses, wholesalers support their customers with merchandising materials, business advice, training courses and inspirational ideas. We also work with product suppliers to help them take advantage of the opportunity to grow their brands through partnerships with FWD members. FWD’s membership includes companies which provide services to the wholesale channel, such as market insight, technology and consultancy. Product and service suppliers looking to work more closely with FWD’s wholesaler members can join FWD as Supplier Partners, Supplier Members or Service Providers. FWD works in three strategic areas: Representing Wholesale Promoting Wholesale Bringing Wholesale Together