The Federation of Wholesale Distributors
Zara Baker is an experienced marketing and communications professional currently serving as a Marketing & Communications Executive at The Federation of Wholesale Distributors since June 2023. Previously, Zara held the position of Marketing Executive at East Sussex College from March 2019 to May 2023, where notable achievements included the creation of engaging marketing materials and coordination of promotional events. Prior to that, Zara worked at Sussex Downs College as a Press, Media & Publications officer, excelling in producing compelling content for websites and social media. Zara's editorial career began at Latest Homes Limited, where responsibilities included providing feedback to writers and editing professional articles. Zara holds a BTEC National Diploma in Media Production from City College Brighton & Hove and multiple A Level qualifications from BHASVIC.
This person is not in the org chart
This person is not in any teams
The Federation of Wholesale Distributors
FWD (The Federation of Wholesale Distributors) is the trade association for food and drink wholesalers in the UK. Our members provide food and associated products to over 400,000 retail and catering businesses, either by direct delivery or via cash and carry depots. Their customers range from small independent stores to large restaurant chains, and from local coffee shops to hospitals and schools. As well as providing the perfect product mix for each of these diverse businesses, wholesalers support their customers with merchandising materials, business advice, training courses and inspirational ideas. We also work with product suppliers to help them take advantage of the opportunity to grow their brands through partnerships with FWD members. FWD’s membership includes companies which provide services to the wholesale channel, such as market insight, technology and consultancy. Product and service suppliers looking to work more closely with FWD’s wholesaler members can join FWD as Supplier Partners, Supplier Members or Service Providers. FWD works in three strategic areas: Representing Wholesale Promoting Wholesale Bringing Wholesale Together