The Fifty/50 Group
Heather Y. is a seasoned professional with extensive experience in events sales and brand marketing. Currently serving as a Senior Events & Catering Sales Manager at The Fifty/50 Group since July 2022, Heather Y. previously held multiple leadership positions in notable companies such as SPIN and TAO Group, where responsibilities included enhancing guest experiences and managing VIP marketing efforts. As a Brand Marketing Consultant for Eleventy 4 Design + Branding since September 2011, Heather Y. develops comprehensive brand strategies for diverse markets. Earlier roles include Business Development Manager at Auris Presents, Director of Marketing at IguanaMed, and Marketing Director at Club Colors, where Heather Y. drove revenue growth through targeted marketing initiatives and strategic analysis. Educational background includes a Bachelor’s Degree in Marketing & Visual Communications from IAD and a high school diploma from Francis W. Parker School.
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The Fifty/50 Group
A Brief History Founded in 2008, The Fifty/50 Restaurant Group is a fun-loving group of individuals responsible for creating several diverse restaurant and bar concepts across Chicago. Through hard work and innovation by the principals and partners, the group either owns or manages 14 establishments since its inception less than 10 years ago. The founding of The Fifty/50 Restaurant Group was the result of the partnership between Scott Weiner and Greg Mohr, who became great friends and coworkers in 2003 when they began working together with Lettuce Entertain You. In 2007, as Chicago was about to implement a smoking ban in bars and restaurants, the duo recognized an opportunity to bring higher quality food and service into a sports bar environment. With the opening of The Fifty/50 in Wicker Park, they found themselves at the forefront of Chicago's growing restaurant and bar movement. Since then, they've invested in growing neighborhoods and communities across Chicago to become fixtures with unique concepts such as Roots Handmade Pizza, West Town Bakery, Utopian Tailgate, The Sixth, VU Rooftop and more. Along with the company's rapid growth, they've worked hard to build great company culture and infrastructure allowing them to maintain a high level of success and attention to detail. The Fifty/50 Restaurant Group has become one of Chicago's fastest growing restaurant groups due to their amazing people who go above and beyond as well as the hard working and dedicated partners who constantly push to be the best in their field. The group continues to focus on new restaurant concepts and locations within Chicago as well as other cities across the US.