Camila Santos Couto

Camila Santos Couto is an accomplished marketing executive with extensive experience in global marketing and shopper marketing, currently serving as VP Global Marketing & Shopper Marketing at The Fini Company since June 2025, after holding the role of Diretora Executiva Shopper Marketing Global from October 2019 to May 2023. Prior to joining The Fini Company, Camila was Head of Trade Marketing Channel at Mondelēz International and held key positions at The HEINEKEN Company, Avon Cosmetics, and Unilever, where responsibilities included leading trade marketing initiatives, managing substantial teams, and executing successful brand strategies. Camila's educational background includes a Master's degree in Business Administration, specializing in Marketing from FIA, and a degree in Laws from Universidade Presbiteriana Mackenzie.