The Fini Company
Daniela Ramos is a seasoned professional in Trade Marketing with extensive experience in leading teams and driving market strategies across various organizations. Currently, Daniela serves as Supervisor Trade Marketing at The Fini Company BR, focusing on team development and national promotional calendar management to enhance market share. Previously, roles included Digital Trade Marketing Coordinator at Unilever, where Daniela worked on operational efficiency and digital transformation, and Trade Marketing Coordinator at The HEINEKEN Company, responsible for executing sales strategies and leading product innovation projects. Experience also includes coordinating Trade Marketing strategies at Brasil Kirin and senior marketing roles at Kroton and Anhanguera Educacional. Daniela holds an MBA in Marketing and Sales from Anhanguera Educacional and a Bachelor's degree in Social Communication, Advertising, and Propaganda from Unip.
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The Fini Company
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The Fini Company is the global corporate brand, which brings together the brands Fini, leader in the candy segment in Brazil, and Dr. Good, the first complete line of vitamin supplements in gummies in the country.