Michael Ludwig

Michael Ludwig has over seven years of experience in the beverage industry. Michael began their career in 2014 as the Purchasing Manager - Beverage at Horrocks Market. In 2016, they moved to Advantage Marketing Partners as the Business Development Manager, where they managed an experiential marketing program for Meijer within the alcohol category. During their time there, they grew the program from 50 stores in Michigan to 174 stores in four states and increased revenue by 290%. Michael also coordinated training materials for tens of thousands of experiential marketing events, analyzed market trends and sales data, planned and executed special corporate events, and launched the "Sip & Savor" program in top accounts. In 2019, they moved to Vivify Beverages as the Midwest Market Manager. Most recently, in 2022, they joined The Long Drink Company as the State Manager - Michigan.

Michael Ludwig obtained a Bachelor's Degree in Journalism from Michigan State University between 2002 and 2006. Michael also obtained a Cicerone Certified Beer Server certification from the Cicerone Certification Program.