The First Principle
Lawrence Holland is an accomplished creative professional with extensive experience in digital design and brand development. Currently serving as Head of Creative at The First Principle since June 2025, Lawrence has previously held significant roles at AMP as Senior Creative & Design Manager and Digital Creative Specialist. Earlier career highlights include positions at SafetyCulture as Senior Digital Designer, Commonwealth Bank as Digital Designer, and ASFA as Designer. Additionally, Lawrence was the owner and Digital Designer at ROW19, offering comprehensive branding and marketing services. Educational achievements include recognition as a top ten student at AWARD School in 2019 and a degree from the University for the Creative Arts from 2003 to 2007.
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The First Principle
The First Principle is a B2B marketing & corporate communications consulting firm, partnering with clients to create powerful connections with a business audience. First and foremost, we understand business and recognise the need for tailored solutions to often unique needs. However, B2B engagement doesn’t have to be complicated. Building a market presence that helps engage your audience, enable sales and develop your corporate reputation is crucial to supporting our clients’ commercial objectives. To achieve this, we harness our expertise in strategic advisory, content development and program delivery and bring together capabilities across the marketing and communications spectrum. Our services span the marketing and communications spectrum from setting the right strategy, delivering the message to evaluating its impact.