Anna Søndergaard

Co-Founder & Partner at The Footprint Firm

Anna is an experienced entrepreneur and co-founder of Danish fashion brand Becksöndergaard Copenhagen, which was later sold to a private equity fund. Her main areas of expertise include business development, sales, distribution, product and pricing strategy as well as professionalization and scaling of start-ups.

Besides this, Anna has been actively involved as a board member, advisor and investor in a number of start-ups within industries such as sustainable fashion and apparel, Internet of Things and lifestyle over the past 10 years.

Passionate about entrepreneurship, building companies and always challenging the status quo, Anna embodies a commercial mindset and a hands-on approach to business development and strategy formulation. She’s a firm believer in integrity and that people are key to any success and she has a strong talent for building bridges between various stakeholders in organizations.

Anna holds a Master of Science in International Marketing and Management from Copenhagen Business School. Before starting her own company, she worked as a consultant with McKinsey & Co and as project manager within advertising for Lowe Worldwide.

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Timeline

  • Co-Founder & Partner

    Current role

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