Francisco Cruz

Francisco Cruz serves as the Market Intelligence Director at GPerspective/Keno Consulting since January 2022, focusing on investment attraction and business development between Mexico and China. With extensive experience in market intelligence across various leadership roles, Francisco has contributed to organizations such as Market Intelligence Services, GEP Worldwide, The Freedonia Group, and Euromonitor International. A background in energy consulting at IPD Latin America and senior consultancy roles at Deloitte further emphasizes Francisco's expertise in providing market insights and competitive intelligence. An Information Specialist at A.T. Kearney and Research Analyst at Booz Allen & Hamilton, Francisco has cultivated a strong foundation in data analysis and information management. Francisco holds a Licenciatura in Informática Administrativa from Universidad Tecnológica de México.