The Future of Money
Katie Cheesbrough is an experienced professional in revenue generation and strategic partnerships, currently serving as Managing Partner at Relate Social Capital since September 2020. In this role, Katie focuses on developing and implementing impactful revenue-generating programs in collaboration with sport organizations, corporations, and philanthropic investors. Additionally, as Senior Manager and Head of Operations at Future of Sport Lab since November 2021, Katie leads initiatives in sport innovation and research, fostering connections among Canadian sport properties and industry leaders. Previous positions include Director of Partnerships for The Future of Money 2022 and Manager of Marketing and Partnerships at the Canadian Olympic Foundation, where Katie worked to advance sport philanthropy. Earlier experience includes roles at Canadian Tire Jumpstart Charities, Canadian Tire Corporation, and Hudson's Bay Company, highlighting expertise in marketing, sponsorships, and event management. Katie holds a Post Graduate Certificate in Marketing Management from Humber College and a BA in Sociology from Dalhousie University.
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The Future of Money
Money has built society. As a technology for holding and exchanging value, money has evolved over millennia and is therefore fit for purpose. Money is the universal incentive mechanism that holds society together like glue. But money is changing rapidly as the 21st century takes shape. This change introduces opportunities to reinvent currency and commerce at a foundational level. This change also offers society the chance to reorganize relationships around common projects. It offers new capabilities for the evolving role of banking in the consumer value chain. It proposes a new vision for liquidity as a tool to manage growth, stability and prosperity. It presents the promise of greater economic inclusion across the world. But this change also presents peril. It risks undermining centuries of great sacrifice to build the society we have today, imperfect as it is and always a work in progress. As such the importance of this topic begs a broad discussion across the public arena. This event seeks to host that conversation. The Future of Money is… now.