the future™
Alexis Morelot is a seasoned professional with extensive experience in business growth and sales management. Currently serving as the Head of Business Growth at both The Future and COOLS since 2022, Alexis previously held the position of Senior Sales Account Executive at Launchmetrics (2019-2021) and Business Manager at IWD (2011-2019). Alexis' background includes significant contributions to the beauty industry's digital solutions, establishing new business opportunities, and enhancing customer relationships. Early career roles included Sales Representative at Appco Group Asia and Business Developer Assistant at IWD. Academically, Alexis holds an MBA in International Commerce from MBA ESG and a Master’s degree in International Relations from ESG Ecoles de commerce.
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the future™
the future™ specializes in the production and distribution of impactful digital ads for advertisers and agencies. The service leverages a proprietary core technology to streamline the creation of rich media digital ads. Campaigns released through the service perform 3x better than regular ads. Originally launched by The Cools Group in 2021 in partnership with leading Italian online publisher GEDI, the future™ ads have garnered over 3 billion impressions. Renowned global brands such as Estée Lauder, Elizabeth Arden, Tom Ford, Ferragamo, Renault, Fedex, Dyson, Braun and Seiko already trust the service. Distributed on premium, brand-safe media websites we offer infinite scalability and ultimate targeting, all while maintaining competitive pricing. Operating across both European and North American markets, the future™ has teams located in New York, London, Paris and Milan.