the futureâ„¢
Mélanie Laurelli is an experienced professional in digital marketing and e-commerce, currently serving as Head of Performance at thefuture since September 2023, focusing on the next generation of banner ads. As the Founder of Ma Boite Digitale since October 2019 and Chief Operational Officer at COOLS since January 2020, Mélanie demonstrates strong leadership and operational expertise. Previously, Mélanie held the position of Directrice Webedia Shopping at WEBEDIA from January 2009 to October 2019, overseeing various shopping platforms and e-commerce initiatives. Earlier career highlights include roles as Directrice PureShopping and E-Merchandising Manager. Mélanie holds a Master's degree in Marketing from Grenoble Ecole de Management and a Licentiate degree in Economics from Lycée Lavoisier.
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the futureâ„¢
the future™ specializes in the production and distribution of impactful digital ads for advertisers and agencies. The service leverages a proprietary core technology to streamline the creation of rich media digital ads. Campaigns released through the service perform 3x better than regular ads. Originally launched by The Cools Group in 2021 in partnership with leading Italian online publisher GEDI, the future™ ads have garnered over 3 billion impressions. Renowned global brands such as Estée Lauder, Elizabeth Arden, Tom Ford, Ferragamo, Renault, Fedex, Dyson, Braun and Seiko already trust the service. Distributed on premium, brand-safe media websites we offer infinite scalability and ultimate targeting, all while maintaining competitive pricing. Operating across both European and North American markets, the future™ has teams located in New York, London, Paris and Milan.