Samantha Rivera

Samantha Rivera is a seasoned marketing professional specializing in retention strategies, with extensive experience in email marketing, SMS, and technical execution. Currently serving as the Director of Retention at GLD since April 2024, Samantha also works as an Independent Marketing Contractor focusing on retention marketing consulting for various brands, including Function of Beauty and F45 Fitness. Previous roles include Director of Retention & Customer Experience at Kitsch and Senior Manager, Retention at Function of Beauty, where A/B testing was a key focus. Samantha began their career as a Marketing Associate at The Donna Karan Company, LLC., and holds a Bachelor's Degree in Business Administration and Marketing from the University of Missouri-Columbia.