BZ

Benedicte Zhang

Global Brand Manager at The Glenmorangie Company

Benedicte Zhang is an experienced marketing professional currently serving as the Global Brand Manager at The Glenmorangie Company since January 2022, where responsibilities include the development of marketing programs aligned with brand positioning and fostering cross-functional relationships. Previously, Benedicte held the position of Marketing Manager for Moët Hennessy Global Travel Retail, overseeing brand plans and marketing strategies across various regions. Additional experience includes roles in trade marketing and merchandising within Moët Hennessy, where expertise in operational execution and large-scale project management was demonstrated. Benedicte's career began with positions at TAG Heuer, Eric Bompard, and Prada. Educational qualifications include a Mini MBA in Marketing from Marketing Week and a degree in general management with a focus on international negotiation from IÉSEG School of Management.

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