Soheb Akhtar

Soheb Akhtar is a seasoned performance marketing professional currently serving as the Performance Marketing Lead at The Good Bug, where a monthly spend of over 10 crore is managed while leading teams of performance marketing managers and data analysts. Prior to this role, Soheb excelled as a Performance Marketing Specialist at The Sleep Company, recognized as a star performer and instrumental in launching a non-mattress business category that grew sixfold in four months, contributing significantly to overall business sales. Earlier experiences include serving as an Assistant Marketing Manager at toothsi, focusing on digital campaign performance and budget management, and as an Analyst at Biddable Media with Performics India, developing media plans for diverse industries. Soheb’s career began as a Digital Marketing Executive at Anvis Digital Pvt Ltd, where foundational skills in Google AdWords and Facebook Ads were honed. Academic qualifications include an MBA in Marketing from SVKM's Narsee Monjee Institute of Management Studies and a bachelor's degree in Accounting and Finance from K P B Hinduja College of Commerce.