The Good Economy
Jessica Whitcutt MCIPR is an accomplished marketing communications professional with extensive experience across various industries. Currently serving as Head of Marketing Communications at The Good Economy since April 2023, Jessica previously held the role of Director of Marketing Communications at FreeBalance, focusing on digital transformation and governance reform for emerging market governments. As the founder of It's a Shovel, Jessica emphasizes the importance of trust in leadership. Past roles include Corporate Reputation Manager at SABMiller and The South African Breweries, where Jessica managed reputation and external communications across Africa, and Head of Corporate Communications at eBucks, successfully positioning the brand and spearheading innovative initiatives. Jessica's educational background includes programs at the University of Cambridge and GIBS Business School, alongside a Bachelor's degree in Law from the University of the Witwatersrand and a Chartered Public Relations Practitioner designation from the Public Relations Institute of Southern Africa.
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The Good Economy
As the UK’s leading, independent social impact advisory firm, we partner with organisations looking to define, measure, evaluate, report and verify impact investments that make a positive contribution to sustainable development. With deep experience in economic development around the world, we have seen first hand that a new approach to addressing social and spatial inequalities is required. Our research shows that by adopting a place-based impact investment (PBII) approach real change can be achieved. We share this knowledge with clients and partners in order to build out the three pillars of a Good Economy - Ecological Sustainability, Essentials for Everyday Living and Economic Dynamism. Our four practice areas are: Impact Services ● Impact Strategy Development ● Impact Measurement and Management (IMM) system design ● Impact due diligence ● Impact assessment and reporting ● Bespoke services: Research, Strategy Advisory and Training Impact Assured ● Impact reviews ● Impact verification (AA1000 Assurance Standard) Place Based Impact Investing Consultancy ● PBII Reporting Framework ● Local Government Pension Fund PBII Reports ● Asset Manager PBII Reports ● PBII Data Analytics ● Good Jobs Rating ● Good Economy Index PBII Ecosystem ● PBII Labs ● PBII Forum ● PBII Network The Good Economy also serves as the Secretariat for the Sustainability Reporting Standard for Social Housing.