The Good Guys
Carla Del Vecchio is an experienced content and social media strategist with a comprehensive background in digital marketing and communications. Currently serving as Content Strategy Manager at The Good Guys since September 2011, Carla has held various roles including Content Marketing Manager and Digital Content and Website Merchandising Manager, focusing on digital content creation and e-commerce strategies. Prior experience includes positions as Communications and Social Media Strategy Specialist at Rule of Three, where Carla provided marketing and business mentoring, and multiple leadership roles in the hospitality industry. With a Master’s degree in Communications, Marketing, and Public Relations, and a background in media studies, Carla combines expertise in social media management, content strategy, and crisis communications to drive brand engagement and results.
The Good Guys
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The Good Guys is a retail icon in Australia. Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally. In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing. The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.