The Good Guys
Daniel King is a seasoned digital professional with extensive experience in user experience and interface design. Currently serving as Digital Manager - User Experience and Lead UI/UX Designer at The Good Guys since May 2015, Daniel has a strong background in digital art direction and web design. Previous roles include UI/UX Designer at Automaton and Digital Art Director at The Good Guys, where Daniel honed skills in designing user-centric digital solutions. Daniel began the career as an IT Consultant at CUSTOM DIGITAL LTD. and later worked as a Web Designer at Muse Design Limited. Daniel holds a Bachelor of Arts in Multimedia from Victoria University and completed VCE at Penleigh and Essendon Grammar School.
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The Good Guys
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The Good Guys is a retail icon in Australia. Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally. In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing. The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.