The Good Guys
Fiona Hughes possesses extensive experience in marketing operations and management, with a career spanning over two decades. Since 2006, Fiona has held various managerial roles at The Good Guys, including Manager of Marketing Operations, Online Marketing Manager, and Manager of Consumer Programs. Prior to this, Fiona served as a Senior Account Manager at Singleton Ogilvy Mather (2005-2006) and worked on loyalty programs at Spotlight (2004-2005). Fiona's career began at Crown Casino, where marketing contributions were made from 1994 to 2003. Fiona holds a degree from Australian Catholic University, completed between 1990 and 1993.
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The Good Guys
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The Good Guys is a retail icon in Australia. Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally. In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing. The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.