The Good Guys
Francesca R. has extensive experience in marketing and ecommerce management, currently serving as the Ecommerce Manager at The Good Guys since November 2012, after holding positions as Marketing Communications Manager and Campaign Manager. Prior experience includes over 13 years at Retravision Sth Ltd as a Senior Marketing Coordinator, managing comprehensive marketing campaigns in alignment with brand strategy, and a notable role at Pacific Publications as an Advertising Coordinator, coordinating advertisements for New Idea in collaboration with editorial and management teams. Earlier career highlights include serving as a Personal Assistant to the Administration Director at Creative Balance Advertising, where responsibilities encompassed media account reconciliation and support for account managers. Francesca R. holds a Bachelor of Arts in Media from Swinburne University and a Higher School Certificate in Communication and Media Studies from Essendon High School.
The Good Guys
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The Good Guys is a retail icon in Australia. Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally. In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing. The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.