The Good Guys
George George holds a Master of Business Administration (MBA) in Leadership from the Australian Institute of Business, obtained between May 2020 and April 2023. With extensive experience in retail management, George has been with The Good Guys since May 2017, serving in various leadership roles including Retail Sales and Operations Manager and Territory Executive Manager. Prior to this, George worked at Coles as a Store Manager from 2014 to May 2017, and held multiple managerial positions at BIG W from July 2007 to July 2014, starting as Trainee Apparel Manager and advancing to Store Manager.
The Good Guys
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The Good Guys is a retail icon in Australia. Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally. In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing. The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.