The Good Guys
Kim Sorensen is an accomplished marketing professional with extensive experience at The Good Guys, serving as General Manager Marketing since October 2010. In this role, Kim leads a team of 37 marketing specialists, driving innovative strategic marketing plans across various channels. Previous positions at The Good Guys include General Manager Marketing Services and General Manager Concierge, where Kim focused on building marketing teams, enhancing customer engagement, and managing brand and product launches. Earlier experience includes a role as Marketing Services Manager, overseeing marketing plans and budgets, and as Senior Financial Accountant at Pitcher Partners. Kim holds a Bachelor’s Degree in Business/Commerce from Deakin University and is a member of Chartered Accountants Australia and New Zealand.
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The Good Guys
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The Good Guys is a retail icon in Australia. Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally. In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing. The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.