The Good Guys
Marita Brasher is an experienced Research & Consumer Insights Manager at The Good Guys, where notable responsibilities include managing business trackers in brand and advertising, brand health, customer experience, and net promoter scores. Marita excels in questionnaire design, project management, and data analysis, delivering key insights and identifying market and revenue opportunities through thorough consumer and competitor trend analysis. Previous roles at Foster's Group include Marketing Planning & Online Manager for Australia & New Zealand, Business Performance Manager, National Advertising Manager, and Media Coordinator. Marita holds a Bachelor's degree in Marketing from RMIT University.
The Good Guys
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The Good Guys is a retail icon in Australia. Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally. In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing. The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.