The Good Guys
Tony Berrington has extensive experience in the retail industry, currently serving as the General Manager of Retail Operations & Sales at The Good Guys since March 2016, where responsibilities include overseeing sales and operational strategies. Prior to this role, Tony held the position of Territory Executive Manager at the same company. Experience also includes a tenure as Group Manager at Woolworths Limited from December 2015 to March 2016 and a New Store Format role at Target Australia from November 2014 to October 2015. Tony's earlier career involved serving as Regional Manager at Coles from June 2010 to November 2014 and various managerial roles at Tesco PLC from January 2001 to June 2010, including Store Manager and Regional Non Food Manager.
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The Good Guys
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The Good Guys is a retail icon in Australia. Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally. In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing. The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.