The Good Guys
Trent Sincovich possesses extensive experience in digital marketing, having held various roles including Search Engine Optimization Lead, Ecommerce Specialist, and Digital Merchandiser & Tester at The Good Guys, as well as Content Creator and Brand Manager at Solid Ethics. Previous positions also include Sales and Marketing Coordinator at LELO and Storeroom Manager at Country Road Group. Trent Sincovich holds a Bachelor of Sport and Recreation and a Bachelor of Business with a focus on Marketing from Victoria University, completed between 2014 and 2017.
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The Good Guys
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The Good Guys is a retail icon in Australia. Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally. In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing. The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.