Saul Parker

Saul Parker is a seasoned professional in the field of insight and strategy with extensive experience in cultural analysis, brand strategy, and social change initiatives. As Co-Founder and CEO of The Good Side since September 2016, Saul leads an insight and strategy studio that leverages cultural insights and visual storytelling. Previously, Saul served as Director at Saul Good, focusing on cultural change across brands and civil society, and held key roles such as Insight and Strategy Director at Livity and M&C Saatchi World Services, where Saul developed strategies for youth marketing and international development. Earlier experience includes significant positions at Girl Effect, Face, Flamingo International, Naked Communications, and Attention Mindset Marketing, showcasing a comprehensive background in ethnography, workshop facilitation, and innovation across various sectors. Academic credentials include an MA in Archaeology and Anthropology from the University of Oxford and an M.Res in Anthropology from UCL.