The Good Trade
AmyAnn Cadwell is a seasoned entrepreneur with extensive experience in digital publishing and social entrepreneurship. As the Founder of Good Gear since January 2024, AmyAnn focuses on wellness technology and inclusive content. In collaboration with a team, AmyAnn co-founded Soundly Inc. in May 2022, establishing a pioneering hearing health marketplace recognized by prominent publications for its advocacy in healthcare transparency. Additionally, as Co-Founder and CEO of The Good Trade since January 2014, AmyAnn has led a lifestyle media brand that reaches over 100 million readers, promoting sustainability and self-care. Educational qualifications include a Master's Degree in Social Entrepreneurship & Change from Pepperdine University and a Bachelor's Degree in Economics from Rockhurst University.
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The Good Trade
The Good Trade is a Los Angeles-based lifestyle media brand founded in Los Angeles in 2014. Our mission is to serve, nurture, and inspire our readers with meaningful content about the issues that matter for an intentional life. We provide over 100M readers with vetted shopping recommendations and editorials on sustainability, slow living, and self-care. Our website and award-winning daily newsletter of over 250,000 subscribers have been featured in Forbes, Fast Company, TechRadar, New York Magazine, and more as a beloved women’s media brand.