The Grassroots Aid Initiative
Oluwabukola Jegede has a diverse work experience in the field of creative branding, design, and digital strategy. In 2016, they worked as a Graphic Designer at Olori.Ng for a period of four years. In 2019, they joined The Grassroots Aid Initiative as a Creative Team Lead and continues to hold the position. In 2020, they took on the role of Digital Strategist at Adool Construct and Designs, and also founded their own company called Tiny Creatives, where they served as the Chief Executive Officer until 2022. Additionally, they worked as a Social Media Manager at Bingreach Digital from 2020 to 2021. Throughout their career, they have also been involved in leadership roles such as the Team Lead for Media and Design at Hult Prize at University of Ilorin. Currently, they are the Chief Executive Officer at The Giant Creative Brand, a position they assumed in 2022.
Oluwabukola Jegede completed a BSc in Mass Communication at the University of Ilorin in 2018. In 2021, they obtained a certification as a UI/IX designer from Perxels.
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The Grassroots Aid Initiative
Starting off as a documentary photography project, The Grassroots Aid Initiative has gone through a multistage process bringing to where it is today; one of the largest donors of mechanised boreholes to rural communities in Northcentral and Southwest Nigeria as well as a hub for energetic volunteers. Since it’s launch in 2017, the NGO has successfully drilled 7 boreholes in communities in Lagos, Kwara and Oyo. In its nascent stage, the NGO adopted a multidimensional approach to curtailing the various issues that affect rural communities in Nigeria such as donation of relief materials, sensitisation on key issues that affect the societies, trainings for students amongst others. Along the line however, the reality of stifled access to potable water across communities began to dawn on us and so we shifted much of our focus to ensuring better living by providing potable water to communities. With our connoisseurs of social media, crafty content writers, ingenious business developers, agile logistics team, rich network and strategic partnerships, we are poised to rewrite the stories of more communities and grow to providing humanitarian aid on a global scale.