Los Angeles based Emily Current + Meritt Elliott have been business partners for almost two decades. Known for their authentic and optimistic approach to both design and life, their journey as entrepreneurs, brand builders, stylists and designers have led them to their most proud achievement to date - a fully realized women's collection, aptly called, THE GREAT. 

THE GREAT. is sold in over 200 of the world's finest retailers, at thisisthegreat.com and at our flagship store at 8575 Melrose Avenue in West Hollywood.  

Apparel & Fashion

Retail

The Great. / Emily + Meritt

The Great. / Emily + Meritt's headquarters in Los Angeles, United States

Lindsay Richardson

Allie Hernandez

Joanne Paek

Ashley Kalvin

Isabelle Simqu

Elizabeth Lithiluxa

Nicole Guerboian

Myung Lee

Chitrarth Verma

The Marketing and Communications Team at The Great. plays a pivotal role in shaping the brand's voice and enhancing its visibility in the marketplace. This team is responsible for developing integrated marketing strategies, managing public relations initiatives, and ensuring consistent storytelling across all platforms. Through collaboration with retail partners and the flagship store, they drive brand engagement and support sales efforts while embodying the company's authentic and optimistic ethos.

Marketing and Communications Team

The Design and Creative Team at THE GREAT. is responsible for crafting the brand's visual identity and storytelling, ensuring an authentic representation of its values across all platforms. This team collaborates on innovative designs, manages visual merchandising strategies for retail spaces, and creates engaging content that resonates with the brand's audience, all while maintaining a cohesive and optimistic aesthetic. Their work directly influences the customer experience both in-store and online, reflecting the essence of THE GREAT.'s women’s collection.

The Great. / Emily + Meritt

Org chart

Teams

Marketing and Communications Team

Design and Creative Team

Offices

The Great. / Emily + Meritt

Org chart

Teams

Marketing and Communications Team

Design and Creative Team

Offices

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