Pablo van Vierzen

Pablo van Vierzen is a seasoned business and digital transformation leader with extensive experience in the loyalty program and operational sectors. Currently serving as the Business + Digital Transformation Lead at The Greenery since October 2020, Pablo previously held the role of Director B2C at myWorld International, where responsibilities included overseeing a multi-channel loyalty program across 48 countries, adapting it for market fit, and strategic program development. As the Chief Operating Officer at Lyoness Asia-Pacific Limited, Pablo managed operations across several countries, optimizing supply chains and implementing career development initiatives. Earlier, as Operations Manager at Lyoness Nederland B.V., Pablo focused on enhancing profitability and efficiency in operations. Pablo holds an MBA from NCOI Opleidingen, along with other relevant education in business administration and sales management.