The Guerrilla Marketing Society
Yiran Li is a talented individual with experience in marketing, strategic planning, consulting, art direction, and outreach. Yiran has worked with various organizations such as The Guerrilla Marketing Society, 180 Degrees Consulting, Boston University AdClub, and more. Yiran's skills include social media content creation, influencer collaboration, campaign management, data analysis, and creative design. Yiran holds a Bachelor of Business Administration in Marketing and Business Analytics from Questrom School of Business, Boston University.
The Guerrilla Marketing Society
Boston University's only student-led club functioning as a marketing consulting group for companies — from startups to restaurants to established brands. We are a group of driven individuals with a passion for exploring unconventional marketing tactics. Our mission is to educate our community of BU students through hands-on experience. Members of GMS function as a pro-bono marketing agency with an emphasis on Guerrilla Marketing tactics for clients ranging from B2B to B2C companies. Our past clients include Expedia, Spotify, Runkeeper, Bevi, Lady M, The Chicken & Rice Guys, Finimize, Platejoy, and more. We work to produce profitable results utilizing a minimal budget. Our philosophy is centered around implementing innovative economical strategies & tactics of modern day marketing to achieve results. Students learn skills on industry & market level analysis, primary consumer research, data analysis, creative planning, cost analysis, and more. Interested in partnering with us free of cost? Contact bugms@bu.edu