Amanda Martin

Amanda Martin has extensive experience in digital marketing, currently serving as the Director of Paid Search Marketing at The Hartford since July 2016. Notable roles at The Hartford include Assistant Director of Paid Search and SEO and Senior Digital Marketing Specialist, where Amanda has successfully improved customer journeys through personalized email communications and strategic testing initiatives. Prior to these positions, Amanda participated in the Early Career Leadership Development Program, specializing in digital services and content marketing. Educational accomplishments include an MBA in Business Analytics from the University of Hartford and a Bachelor's degree in Marketing from the University of Connecticut.