Michael Atwell

Michael Atwell has demonstrated extensive experience in marketing and media optimization during a career at The Hartford spanning over three decades. Since May 2010, Michael has served as Senior Director for Direct Consumer Acquisition in the Small Commercial sector, successfully initiating a division that led to over $100 million in written premium. Responsibilities include media optimization, expense management, and vendor management. Prior to this role, Michael was the Senior Marketing Director for Media Optimization & Planning in Personal Lines, managing a $125 million media budget and optimizing multi-channel media strategies. Michael's tenure at The Hartford began in 1992 in various roles, including Director of Media Planning / Forecasting, where Michael was responsible for strategic planning and forecasting for Direct to Consumer programs. Michael holds a Bachelor of Science degree in Marketing/Marketing Management from Eastern Connecticut State University.