Tom Chapman has a diverse work experience spanning over two decades. Tom most recently worked at The Health Foundation as a Campaign and Communications Manager (Health Equals) starting in February 2023. Prior to that, they were a Senior Client Director at Five by Five Global from October 2018 to February 2023.
Tom also worked at Headstream as a Client Partner & Biz Dev, where they focused on content strategy and marketing for clients such as BBC Three, BBC iPlayer, Google, National Trust, and TimeInc. Tom joined Headstream in March 2015 and stayed until October 2018 when the company merged with Five By Five.
Before Headstream, Tom worked at Lawton Comms Group as the Group Head of Innovation, where they introduced new technologies and established a content marketing strategy. Tom then moved to Headstream to further develop their positioning and client base.
Prior to their time at Lawton Comms Group, Tom was the Head of Social Media and PR at Five by Five. During their tenure, they successfully integrated social media and digital PR accounts to create an integrated marketing offering for clients like UKTV, Call of Duty, Samsung, L'Oreal, BBC, NHS, Paramount, and Disney.
Tom started their career at NewNet plc as the Head of Marketing, where they led brand development and sponsored various events. Tom also co-founded LOGO New Music Magazine and spydaradio, which were a free music magazine and the UK's first on-demand radio station, respectively.
Lastly, Tom's early career involved working as a Marketing (New Media) Executive at Online Travel Corporation Plc, where they joined during the dot-com bubble and eventually witnessed the company's acquisition by lastminute.com.
Overall, Tom has accumulated a wealth of experience in campaign and communications management, client direction, content strategy, innovation, social media, PR, and marketing across various industries.
Tom Chapman's education history is as follows:
In 2005-2006, they obtained a CIM Professional Diploma in Marketing from the University of Winchester.
From 2007-2008, they pursued an MA in Marketing Management at Solent University.
In 2010-2016, they earned the designation of Chartered Marketer from CIM | The Chartered Institute of Marketing.
In 2017, they obtained a certificate in Statistics: Unlocking the World of Data from The University of Edinburgh.
In 2019, they completed the Marketing Week Mini MBA with Mark Ritson, focusing on Brand Management.
Also in 2019, they participated in the Marketing Week Mini MBA with Mark Ritson, specializing in Marketing Strategy.
In 2023, they are expected to receive a certificate in Tackling Public Health Issues: Concepts and Evidence from the University of Liverpool.
Tom Chapman also holds the certification of Chartered Marketer from the CIM | The Chartered Institute of Marketing. The specific month and year of obtaining this certification are unknown.
February, 2023 - present