Amy Michelle Smith

Amy Michelle Smith is a seasoned marketing professional with extensive experience in brand strategy and product marketing. Currently a Senior Strategist at The Hive, Amy manages a diverse client roster including EQ Bank and Lactalis. Concurrently, Amy serves as an Instructor at Miami Ad School, teaching courses on Brand DNA and development. Previous roles include Senior Product Marketing Manager at Shopify, where Amy led cross-product campaigns and was the Narrative Lead on major initiatives. Additional experience includes positions at Ogilvy, FCB/SIX, and VICE Media, showcasing a strong background in brand communications and digital strategy. Amy holds a Bachelor of Arts in English and Mass Media from the University of Toronto.