The Hoffman Agency
Alessandra Tinio Lengsavath has a diverse work experience in various industries. Alessandra started their career as a Columnist for The Philippine STAR where they wrote a column focused on culture, fashion, shopping, and events. Alessandra then moved on to work as a Public Relations Supervisor at 12 Stone Records, developing strategies for promoting music artists and managing PR for new releases. Alessandra later worked as an Account Executive at JAMpr Ltd., where they handled research, press releases, and maintained editorial updates for clients. Alessandra also worked as a Communications Consultant and representative for Mix-d, helping with a mixed race model competition, organizing conferences, and conducting research. Alessandra then joined Fido PR as a Senior Account Executive, working on accounts in various sectors and achieving significant achievements such as generating increased coverage for events. Alessandra also had freelance work experience, executing social media and online engagement campaigns for TV series and providing support for fragrance launches. In 2012, they became a Senior Account Manager at GolinHarris Hong Kong, working with international businesses and leading consumer campaigns. Alessandra also co-founded The Coco Queens, a company focused on health, wellness, sustainability, and philanthropy. Currently, Alessandra is the Director of Brand Communications at The Hoffman Agency, where they oversee brand communications, strategy, content development, crisis management, media relations, and digital and social activation for a range of clients. Alessandra also manages a team and provides support for other Hoffman teams and clients across the APAC region. Additionally, Alessandra has a passion for Capoeira and has been a Capoeira instructor, studying and training in this Brazilian martial art for over 10 years.
Alessandra Tinio Lengsavath pursued their education with notable achievements. In 2002, they enrolled at London Metropolitan University and successfully completed their BA HONS degree in Film and Broadcast Production in 2005. Following this, in 2008, Alessandra Tinio Lengsavath attended Manchester Metropolitan University where they studied International Public Relations and obtained their Msc degree in 2009.
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The Hoffman Agency
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Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries. For clients with global needs, the company operates in Asia, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results (and considerable less bickering). While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read – a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees. Check out an introduction to The Hoffman Agency on SlideShare: http://www.slideshare.net/thehoffmanagency/introduction-to-the-hoffman-agency-4396237