Carol Lobaito

Carol Lobaito is the Vice President of Sales and Marketing for The Hotel Group. Carol has been with the company for 9 years and 6 months, and in their current role, they oversee corporate, leisure, group, and wholesale sales, pricing strategies, and advertising for 12 hotels across the Pacific Northwest that produce $65M+ in annual revenue.

Prior to their current role, Carol was the Corporate Director of Sales and Marketing for The Hotel Group, where they were responsible for hotel openings, overseeing all aspects of hotel openings from team development to brand liaison for the company—developing pre-opening budgets and marketing plans. Carol also managed a team of 12 sales directors, guiding them in all areas of revenue generation and marketing.

Before joining The Hotel Group, Carol was the Director of Sales Marketing for Arctic Club Seattle a DoubleTree by Hilton/The Hotel Group for 2 years and 7 months. In this role, they were responsible for developing and executing the sales and marketing plan to achieve occupancy goals and maximize revenue.

Carol has a wealth of experience in the hospitality industry and is a trusted advisor to hotel ownership, offering market analysis, insight, and perspective to help owners understand and improve revenue generators. Carol is an asset to any organization and has a proven track record of success in their roles.

Carol Lobaito has a Bachelor of Arts from San Jose State University in Liberal Arts and Sciences/Liberal Studies from 1988-1990 and an Education from West Valley College from 1985-1988.