Jennifer Barckley has a diverse range of work experience in marketing, communications, and brand management. Jennifer has held various senior positions at different organizations, including The Humane League, where they served as the Senior Vice President and Vice President of Marketing & Communications. During their tenure, Jennifer led impactful marketing and communications strategies, including branding, content creation, PR, and influencer relations. Jennifer also played a significant role in the global rebranding of the organization, which resulted in a 20% increase in revenues year over year.
Jennifer has also worked at Chief as the Chief Member and at TrendWatching as the Head of TrendWatching Academy and the Head of Branding & Trend-Driven Innovation. In these roles, they developed and led educational product divisions, built brand identities, and conducted client workshops and seminars for Fortune 500 companies.
Additionally, Jennifer has experience as a founder, having launched their own start-up cookie company called c.cookies. Jennifer has also worked as a Chief Marketing Officer at Qusus and as the Director of Brand Communications & Values at The Body Shop, where they led brand strategy, movement-making campaigns, and PR efforts.
Before that, Jennifer worked as a Principal & Brand Consultant at JMB Consulting, where they developed brand marketing strategies for sustainable wellness and fashion companies. Jennifer also has experience as an editorial contributor for Ecosalon.com and ecofabulous, where they contributed sustainable fashion stories and wrote a vegan food column.
Throughout their career, Jennifer has demonstrated a strong ability to drive revenue growth, develop impactful marketing strategies, and build and lead successful teams.
Jennifer Barckley obtained a Plant-Based Nutrition Certificate from Cornell University's T. Colin Campbell Center for Nutrition Studies in 2020. In 2008-2009, they earned a Graduate Certificate Degree in Strategy & Leadership from New York University. Jennifer also holds a Bachelor's Degree of Professional Studies in Fashion Merchandising from Marist College. In addition, they have a certification in Strategy & Leadership from New York University.
August, 2022 - present
May, 2018
Senior Vice President, Marketing Communications & Community Relations at Seattle Bank
Senior Vice President, Marketing Communications at Cavco Industries, Inc.
Senior Vice President, Marketing & Communications at Bailard, Inc.
Senior Vice President, Marketing & Communications at Learning Forward
Senior Vice President Marketing, Communications And Education Outreach at South Florida PBS
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