Ernesto Acuña Lucke

Ernesto Acuña Lucke is a seasoned marketing professional with extensive experience across various industries. Currently, Ernesto serves as Director de Marketing at both The IIDEA Company and Casa Don Ramón since August 2022. Previously, Ernesto held the position of Marketing Director at Herbalife from October 2014 to September 2022, focusing on product, sports, brand, and digital marketing. Ernesto also led marketing efforts at Betterware Ltd from August 2012 to August 2014, overseeing a successful turnaround and driving business growth. Additional experiences include roles at Hasbro, British American Tobacco, PepsiCo, and Cadbury plc., where Ernesto honed expertise in trade marketing, brand communication, and account management. Ernesto holds a Post degree in International Marketing and a Bachelor of Business Administration in International Business from Universidad Panamericana.