The iLUKA Collective
Dina Tsentides has an extensive work experience in the media industry. Dina currently serves as the Project Director at The iLUKA Collective since October 2020. Prior to this, they worked for ILUKA, CSM Sport & Entertainment for a decade from October 2010 to August 2020 as the Head of Guest Experience in Brand Experience. Dina also held various positions at Ostrich Media Ltd, including Head of Production from October 2008 to July 2010, Consultant/Production Manager from May 2007 to September 2008, and Consultant Content Producer from May 2006 to February 2007. Furthermore, Dina's earlier career includes being the Head of Production at Hewland International Ltd from September 1994 to October 2000, a Production Manager at Hewland International from July 1992 to August 1994, a Production Co-ordinator at Hewland International from June 1990 to June 1992, and a Personal Assistant to the Controller of Features and Current Affairs at London Weekend Television in 1989.
Dina Tsentides completed a BA Hons in French with English at King's College London from 1987 to 1990. Prior to that, they attended The Lady Eleanor Holles School in Hampton, Middx from 1974 to 1986.
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The iLUKA Collective
The iLUKA Collective is a specialised event agency, providing strategies, planning and operational fulfilment for sponsors and other stakeholders at global events. The iLUKA Collective is the only turnkey agency in the global events sector that provides a 360-degree platform from strategic development through to operational delivery. The iLUKA Collective team has been putting sponsors, broadcasters and other stakeholders at the heart of the world’s greatest sporting events for more than 20 years. Established in 1992, iLUKA has in this time worked with many of the world’s leading brands as they activate their rights of sponsorship. Services include Strategic Consulting, Hospitality Programme Management, Venue Design and Overlay, Games time Readiness planning, Brand Showcasing, Merchandise and Outfitting. With a unique understanding of the special balance between strategic ambition, the local culture and operational viability at major sporting events, The iLUKA Collective team supports clients in ensuring that programmes deliver genuine business value, a unique brand experience and responsible operational delivery on time and on budget.