The iLUKA Collective
Joanna Phipps has a diverse work experience in the events and hospitality industry. Joanna started their career as an Event Co-ordinator at Conference Action in 2004. Joanna then joined Ambro Events in 2005 as an Event Manager, where they were responsible for creating and running large-scale hospitality villages at prestigious events such as Royal Ascot, Wimbledon, and Henley Regatta. Joanna also handled sponsorship activation for key patrons at golf tournaments like the Open Golf and Ryder Cup. In addition, they developed and delivered international sales incentives for Pitney Bowes and organized conferences, product road-shows, showcases, and dinners for clients like Apax Partners and Alcatel Lucent. In 2010, Joanna joined iLUKA as an Account Manager, where they worked their way up to the position of Senior Account Director. Currently, they hold the role of Head of Strategic Product Development at iLUKA, which they started in April 2018.
Joanna Phipps attended Burnham Grammar School from 1993 to 1999 where they completed their A Levels in Art, Business Studies, and Geography. Joanna then went on to Nottingham University Business School from 2000 to 2003 and achieved a 2:1 degree in Management Studies.
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The iLUKA Collective
The iLUKA Collective is a specialised event agency, providing strategies, planning and operational fulfilment for sponsors and other stakeholders at global events. The iLUKA Collective is the only turnkey agency in the global events sector that provides a 360-degree platform from strategic development through to operational delivery. The iLUKA Collective team has been putting sponsors, broadcasters and other stakeholders at the heart of the world’s greatest sporting events for more than 20 years. Established in 1992, iLUKA has in this time worked with many of the world’s leading brands as they activate their rights of sponsorship. Services include Strategic Consulting, Hospitality Programme Management, Venue Design and Overlay, Games time Readiness planning, Brand Showcasing, Merchandise and Outfitting. With a unique understanding of the special balance between strategic ambition, the local culture and operational viability at major sporting events, The iLUKA Collective team supports clients in ensuring that programmes deliver genuine business value, a unique brand experience and responsible operational delivery on time and on budget.