The IMPACT Agency Australia
Nicole Webb serves as the CEO of The Impact Agency Australia since August 1999, leading an agency that has adapted to the digital revolution. In addition to hosting the 'Making an IMPACT’ podcast, Nicole holds various leadership roles including Managing Director at the award-winning IMPACT communications agency. As a Board Member and Australian & New Zealand Representative for ECCO Global Communications Network, Nicole supports tailored global PR strategies across multiple regions. Additional contributions include a Deputy Chair position at the Australian Theatre for Young People, and past leadership roles with the Public Relations Institute of Australia and ATYP. Nicole's early career includes marketing and communications roles with Universal Press, NSW Department of Mineral Resources, and Profile Communications, beginning with foundational educational experiences at the University of Canberra and The Illawarra Grammar School.
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The IMPACT Agency Australia
We are a full-service communications agency designed for a new world. Born into PR, evolved through the digital revolution. We have consciously-disrupted ourselves to stay ahead. We THINK deeper, CREATE differently and CONNECT to the people that matter to you the most. A unique hybrid bringing together the best of multiple disciplines, so that your brand makes a huge IMPACT in a complex landscape. We believe in the power of deep human insight You have to go beyond knowing your customer, to truly understand them; their behaviours, influences and social environment. We uncover the true problem to solve and the opportunity for your brand to make an impact in their lives. We believe in creating moments There have never been more channels for you to reach your customers. But people don’t live in channels, they live in the real world. Moment to moment, swipe to swipe. To make an impact you have to design and overlay powerful moments of connection at the right time, in the right place. We believe in thinking & making Speed and agility are key today. We think and make in real time; creating, curating and continually evolving the story. Measuring, learning and redesigning. We design the right message, for the right moment, for the right media. We believe in making a real IMPACT On your customers, your staff and importantly, your bottom line. In the new world, traditional marketing will be ignored, you must make an IMPACT. We are The IMPACT Agency.