The Indian Ethnic Co.
Lekhinee Desai is a seasoned marketing professional with extensive experience in the field. Currently serving as Co-Founder and Chief of Marketing at The Indian Ethnic Co. since April 2016, Lekhinee has previously held the position of Marketing Manager at ITC Limited from July 2018 to June 2019 and completed a Marketing Internship with the same company in 2017. Earlier, Lekhinee worked as a Relationship Manager (Analyst) at Great Place to Work Institute-India from May 2014 to May 2016. Academic qualifications include an MBA in Marketing from Narsee Monjee Institute of Management Studies (2016-2018) and a BBA in Business Administration from Usha Pravin Gandhi College of Management (2011-2014). Additionally, foundational education was completed at Narsee Monjee College of Commerce and Economics and Jamnabai Narsee School.
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The Indian Ethnic Co.
THE INDIAN ETHNIC CO. seeks to bring to you the timeless culture of the Indian handmade clothing. Our aim is to display and make accessible our rich, vivid and timeless collection of the Indian handloom and handicrafts from the hinterlands of India with a contemporary twist. Our brand is co-founded by the mother-daughter duo Hetal Desai (Chief Creative Designer) and Lekhinee Desai(Sales & Marketing), both ardent handloom lovers. Lekhinee is a professional Odissi dancer and has an MBA in marketing from NMIMS, Mumbai, while Hetal has a master's degree in home science from MS University in Baroda. Despite the fact that neither of them has a formal education in fashion, they founded this company out of their pure love and passion for Indian handloom and handicrafts.