Brian Moyer

We believe that great ideas, entrepreneurs, and startups have the power to change the world. The purpose of The Innovation Studio is to cultivate and accelerate innovation, then act as a factory that builds those ideas into successful, impactful, and valuable companies. From the origin of an idea through company exit, we utilize a proven process to start and build market-leading companies. We stack the odds in the new company’s favor by leveraging our resources, playbooks, systems, network, and capital to accelerate, de-risk, and increase the probability and magnitude of success. This process consists of several phases: Phase 1: Ideation We consider ideas from a variety of sources and carefully analyze each to determine if any has the potential to become a market-leading, venture-scale company. Phase 2: Validation We put the idea through a systematic, multi-step validation process to attempt to fail fast. Every idea we evaluate may appear good at first, but most are not. We test customer demand, technical feasibility, business model, unit economics, market dynamics, investor interest, channel scale, exit comparables, and more. It’s a rigorous process that may take months to complete. Phase 3: Launch When an idea is validated, it’s time to move – fast. Great companies require extraordinary people and smart capital. We will create the company and seed it with a first round of capital. We then hire the CEO who serves as co-founder with the Studio and will help lead the next capital raise and build out the team. Phase 4: Scale Focus is the lifeblood of an early-stage company. Our operational support team, along with our top service providers, allow founders to keep their eyes squarely on building the business. We will continue to support the founders and company until time of exit.