The iO Theater
Debbie Hirsch Saul currently serves as the Vice President of Strategic Initiatives at The iO Theater, a position held since February 2024. Prior to this, Debbie held various leadership roles at Packed with Purpose from October 2017 to December 2023, including VP of Strategy & Partnerships and Director of Strategic Initiatives. Founding Creative Management Inc. in 2002 and leading it until February 2017 showcases entrepreneurial capabilities. Earlier experience includes serving as the Manager of Sponsor Programs for the National Basketball Association from 2000 to 2002, where Debbie managed integrated national marketing programs for major corporate sponsors, securing over $10 million in sponsorship revenue. Education was completed at the Questrom School of Business at Boston University, earning a Bachelor's degree.
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