Karina Franco

Karina Franco is an accomplished professional in health, wellness, corporate affairs, and purpose-driven communications, currently serving as Group Director for Health Wellness & Purpose and Corporate Affairs & Purpose at JeffreyGroup since January 2023. Prior to this, Karina held significant roles at Edelman, including LATAM Purpose Attaché and Mexico Citizenship Lead, where responsibilities encompassed leading regional strategic initiatives, enhancing corporate social responsibility (CSR) efforts, and managing public affairs for major brands like Starbucks across Latin America and the Caribbean. Karina's earlier experience includes a pivotal role as Communications and Public Relations Manager at L'Oréal, where strategic communication plans were crafted, as well as serving as Senior Associate for Brand Communications at Burson-Marsteller, managing high-profile accounts. Karina holds a Master's in Social Responsibility from Universidad Anáhuac and a degree in Communication and Public Relations from Universidad Latinoamericana, S.C.