Odette Castillo is a seasoned professional in public relations and marketing with a strong background in client communication and relationship management. As a Senior Account Executive at JeffreyGroup since March 2024, Odette excels in managing high-profile client portfolios and developing impactful PR campaigns that deliver significant media coverage. Odette previously held the position of Account Executive at Newlink®, where achievements include exceeding KPIs and creating customized content for the tourism industry. Additional experience spans roles in inbound marketing content creation, educational coordination, and content writing at various organizations, along with a robust academic foundation in marketing and political science from Universidad de las Américas Puebla.