The Keene Sentinel
Aaron Sickler has extensive experience in strategic digital product operations and readership marketing. Aaron currently serves as the Director of Digital Product Operations at The Keene Sentinel, where they develop strategies for increasing paid readership and improving the mobile and web experience. Additionally, they have prior experience as a Readership Marketing Manager at the same company, where they focused on subscriber retention and growth, as well as providing technical support.
Prior to their current role, Aaron worked at TownNews.com in various positions. Aaron served as a Documentation Specialist, overseeing the redesign of the company's knowledge base. Aaron also worked as a Mobile App Specialist, orienting customers to mobile applications and connected TV services and maintaining product documentation. As a Project Manager, they facilitated customer interactions and proposed innovative ways to leverage technology. Finally, they worked as a Quality Control Coordinator, providing training and troubleshooting assistance to customers.
Overall, Aaron has a strong background in digital product operations, readership marketing, technical support, documentation management, and project coordination.
Aaron Sickler earned a Bachelor's degree in Communication, Journalism, and Related Programs from Iowa State University.
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The Keene Sentinel
Welcome to The Sentinel, a media enterprise whose main goal is to help the 100,000 or so people living in southwestern New Hampshire know what's going on - and what will go on - immediately around them and in the world. The Sentinel frequently references the past, about which it knows more than a little. The paper was founded by 21-year-old John Prentiss in March, 1799, and it remains one of the oldest news organizations in the country continuously published under the same name. About 100 people work here, in all sorts of jobs: advertising, printing, news, circulation, online operations, business and so on. The paper is locally owned, which is a rarity these days. The publisher, Tom Ewing, lives in Keene and occupies the corner office. He, like all the other members of The Sentinel team, are answerable to an enterprise that's been serving the community for more than two centuries. But, acknowledging the public nature of their work, they are also answerable to you.