The Kennel Club
Emma Dyer is an experienced marketing and communications professional currently serving as the Marketing and Communications Executive and Head of Marketing at The Kennel Club since March 2023, where impactful marketing strategies drive measurable growth. Emma has held key roles such as Head of Brand (Global) at CLINUVEL PHARMACEUTICALS LTD, focusing on developing treatments and healthcare solutions, and Head of Marketing at Vivo UK, where strategic marketing differentiations were implemented prior to market entry. With a solid background in brand management at recognized companies including Samsung Electronics UK and Nomad Foods Europe, Emma excels in creating consumer-centric marketing initiatives and optimizing brand equity. Educational qualifications include an MSc in Marketing Practice from UCD Michael Smurfit Graduate Business School and a Bachelor of Commerce focused on Marketing from University College Dublin.
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The Kennel Club
The Kennel Club is the largest organisation in the UK devoted to dog health, welfare and training. Its objective is to ensure that dogs live healthy, happy lives with responsible owners. It runs the country’s largest registration database for both pedigree and crossbreed dogs and the Petlog database, which is the UK’s biggest reunification service for microchipped animals. The Kennel Club Assured Breeder Scheme is the only scheme in the UK that monitors breeders, in order to protect the welfare of puppies. It also runs the UK’s largest dog training programme, the Good Citizen Dog Training Scheme and licenses shows and clubs across a wide range of activities, which help dog owners to bond and enjoy life with their dogs. The Kennel Club runs the world’s greatest dog show, Crufts, and the Discover Dogs event at ExCeL London, which is a fun family day out that educates people about how to buy responsibly and care for their dog. The Kennel Club invests in welfare campaigns, dog training and education programmes and the Kennel Club Charitable Trust, which supports research into dog diseases and dog welfare charities, including Kennel Club Breed Rescue organisations that re-home dogs throughout the UK. The Kennel Club jointly runs health screening schemes with the BVA and through the Charitable Trust, funds the Kennel Club Genetics Centre and Cancer Centre at the Animal Health Trust, which is at the forefront of pioneering research into dog health.